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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Business Activity"
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[movies]A Discussion with William I. Campbell on PM USA's New Pricing Strategy - PM Employee Version
Ellen Merlo interviews William Campbell about Philip Morris' decision not to increase the price of Marlboro and other premium brands and to offer a variety of price promotions. Campbell attributes the decision to the effect of discount brand pricing in a recessionary economy on the sales of premium brands. (Tape has variable sound quality.)
Keywords: tobacco; cigarette; sales; business activity; promotions
Downloads: 253
[movies]tobacco_hpo23e00
Footage of the installation and testing of the PMI assembly machine and other equipment. (2058082166-Rotary assembly machine monitor; 2058082167-Light Dyna-Slide feeder; 2058082168-Running assembly unit; 2058082169-Machine tests; 2058082170-Swanson assembly unit, 2nd Module)
Keywords: cigarette; tobacco; tobacco manufacturer; tobacco product; business activity
Downloads: 11
[movies]Of People and Numbers
Video produced by Philip Morris for European audience cautions against relying only on statistical data when making a decision.
Keywords: tobacco; cigarette; business activity; public relations; media advocacy; laboratory research
Downloads: 97
[movies]National Sales Meeting: Day 2, Reel 4; Day 3, Reels 1, 2 [Parts 1-4] (1989)
Two sessions from Philip Morris' 1989 National Sales Meeting in Hawaii. Concludes interview by Deborah Norville of Rich Medwar and Joe Champ [see Bates # 2058057008 for beginning]. Larry Zinsky introduces Larry Wilson, author of the One Minute Salesperson, who gives a motivational speech about sales. Meeting opens with a "Store Wars" video, song and dance routine and skit. Madelyn Hochstein of DYG, a market and social research organization, presents a historical view of consumer values and super...
Keywords: tobacco; cigarette; sales; marketing; business activity; marketing research
Downloads: 186
[movies]Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 642
[movies]Loews Video
Highlights of the Loews Corporation history, including Lorillard stock acquisition.
Keywords: tobacco; cigarette; tobacco industry; brand image; profit; business activity
Downloads: 70
[movies]BAT: Records management
Video about the BAT Records Management program. Employees are advised to reduce the amount of documents they produce and find more effective ways to share information.
Keywords: tobacco; cigarette; tobacco industry employee; business activity; document destruction; profit
Downloads: 77
[movies]Territory Sales Manager’s On the Move
Recruitment video about a career as a Territory Sales Manager (TSM) with Philip Morris.
Keywords: tobacco; cigarette; educational organization; tobacco industry employee; sales; business activity
Downloads: 422
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 226
[movies]The creative work: Benson & Hedges campaign
Compilation of radio and television commercials, branding clips, and product advertising for Benson & Hedges "Turn to Gold" campaign in Papua New Guinea, includes footage of "Golden Tones" promotional concert.
Keywords: tobacco; cigarette; advertising; marketing; television; international trade; business activity
Downloads: 269
[movies]BAT in Germany
Film about BAT operations in Germany (in German).
Keywords: tobacco; cigarette; sales; business activity; international trade; export
Downloads: 69
[movies]Marketing Overview - George Telford; Industry Overview - Susan Smith [Parts 1-2]
Presentation by George Telford and Susan Smith, from Lorillard's New York office at a meeting in Greensboro, NC. Telford reviews the challenges faced by Lorillard in 1992 and summarizes the 1993 marketing plan which included the following elements: continue Newport's growth, defend the Kent and True brands, remain competitive in the price value market segment, develop and introduce line extensions for existing brands, and evaluate the potential of Harley Davidson...
Keywords: tobacco; cigarette; business activity; cigarette brands; marketing; sales; promotions
Downloads: 262
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 185
[movies]Bill Murray and Geoff Bible Meeting with Employees
Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Keywords: tobacco; cigarette; business activity; international trade; tobacco industry; industry structure
Downloads: 242
[movies]Harley Davidson commercial
Harley Davidson cigarette commercial in Japanese.
Keywords: tobacco; cigarette; advertising; marketing; international trade; business activity
Downloads: 474
[movies]Annual Stockholders' Meeting, 1998 Opening Video 3X Repeater Reel [Parts 1-2]
Promotional video made for the 1998 annual stockholders' meeting featuring Philip Morris products; most images taken from commercials. Video is repeated three times. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; business activity; advertising; promotions; food; alcoholic beverage
Downloads: 246
[movies]A Discussion with Bill Campbell on Philip Morris USA Pricing Strategies PM Employee Version
Ellen Merlo talks with Bill Campbell about Philip Morris' decision to reduce the price of Marlboro cigarettes and to not increase the prices of the company's other premium brands.
Keywords: tobacco; cigarette; cigarette brands; sales; business activity; profit
Downloads: 391
[movies]Free Speech and Advertising . . . .Who Draws the Line? Faneuil Hall Boston, Mass.
Audio is spotty. Moderated panel discussion regarding free speech issues. Named Organizations: American Society of Newspaper Editors; MS Magazine; Federal Trade Commission; Philip Morris U.S.A.; American Association of Advertising Agencies; New York University; Mothers Against Drunk Driving; University of Florida; Hughes Hubbard and Reed; Federal Trade Commission; Lankenau, Kovner and Bickford; Stop Marketing Alcohol on Radio and Television Named Persons: Gartner, Michael; Carbine, Patricia; Alb...
Keywords: tobacco; cigarette; first amendment protection; advertising; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 14
[movies]Demo Reel for Robert McAdam The Tobacco Institute
Sample reel of work done for a variety of political clients by Raymond D. Strother.
Keywords: tobacco; cigarette; business activity; public relations; Browse by keywords in UCSF tobacco industry videos
Downloads: 21
[movies]Ginnaven Patterson -- Political Demo Reel
Various political campaign ads.
Keywords: tobacco; cigarette; business activity; political activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 13
[movies]FETN Fire & Emergency Television Network 1.1
Informational video regarding the Fire and Emergency Television Network.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 45
[movies]BLAB TV - 'TOBACCO INDUSTRY'
Talk show panelists discuss the tobacco industry role in Virginia. 
Keywords: cigarette; tobacco; tobacco industry; industry response; product development; business activity; profit; tobacco farmer; local government
Downloads: 36
[movies]PHILIP MORRIS MANAGEMENT CORP. NATIONAL EMPOWERMENT TELEVISION (NET) FREEDOM'S CHALLENGE NTSC 525/60 950405
Coverage of the Krieble Institute's Freedom's Challenge report on Russian cigarette advertising restrictions.
Keywords: tobacco; cigarette; international trade; export; advertising; marketing; advertising restriction; regulation; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 16
[movies]LIBERTAD, INC. "THE LIBERTAD FORUM ON COMMERCIAL FREE SPEECH"
The LibertAd Forum participants discuss issues related to free speech, First amendment, and advertising.
Keywords: tobacco; cigarette; advertising; marketing; legal right; lawyer; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 16
[movies]JOYCE & JOANNA WFMY CH. 2
Compilation of reports about RJR Nabisco buyout and the proposal to increase excise tax on tobacco products. Also includes numerous news clips unrelated to tobacco.
Keywords: tobacco; cigarette; excise tax; anti-smoking advocacy; business activity; television; Browse by keywords in UCSF tobacco industry videos
Downloads: 30
[movies]Consumer Intercept
Bill Campbell introduces new Philip Morris program aimed at expanding its full price business, senior executives show how and when to use promotional coupons.
Keywords: tobacco; cigarette; promotional merchandise; promotional campaign; business activity; marketing; tobacco industry employee; Browse by keywords in UCSF tobacco industry videos
Downloads: 18
[movies]WWBT CHANNEL 12 880630 WXEX CHANNEL 8 RICHMOND, VA 880629 6 P.M. REPORT MASTER 'PHILIP MORRIS ADVERTISING CAMPAIGN'
Reports about the launch of Philip Morris advertising campaign emphasizing the economic power of smokers (all ads included the campaign's theme line: "The American Smoker - an Economic Force.")
Keywords: tobacco; cigarette; public relations; industry response; marketing; advertising; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 64
[movies]Marlboro Advertising Presentation
Ken Krom, creative director from Leo Burnett Ad Agency describes how his team designs print and promotional advertisements for Marlboro products.
Keywords: tobacco; cigarette; marketing; advertising; advertising agency; business activity; promotional merchandise; promotional campaign; Browse by keywords in UCSF tobacco industry videos
Downloads: 101
[movies]CIGARETTES: PROFITS THROUGH INVENTORY MANAGEMENT PRESENTED BY: PHILIP MORRIS U.S.A. G
Presentation prepared by Philip Morris U.S.A. for convenience store managers. Contains suggestions to increase profit margins from tobacco sales.
Keywords: tobacco; cigarette; retail outlet; business activity; profit; consumables; sales; marketing; smoker behavior; Browse by keywords in UCSF tobacco industry videos
Downloads: 141
[movies]"Stock For Profit," Supermarket Version # 2
Presentation produced by Philip Morris on how to maximize profit through proper cigarette inventory management.
Keywords: tobacco; cigarette; retail outlet; sales; marketing; business activity; brand image; product placement
Downloads: 131
[movies]BAT Industries: an international company
Video about the BAT Industries Group analyzes its operations in four main areas: tobacco, retailing, paper, and financial services.
Keywords: tobacco; cigarette; profit; sales; business activity; international trade; export; tobacco manufacturer; tobacco processing; marketing; business organization
Downloads: 20
[movies]Philip Morris Sales Force
Recapturing lost sales and profit opportunities in supermarkets.
Keywords: tobacco; cigarette; sales; profit; retail outlet; product placement; marketing; business activity; brand image
Downloads: 244
[movies]Time 'The Crash'
Tape of Time Magazine story meetings.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 26
[movies]Focus Group: Mr. K.R. Jones
Smokers and non-smokers work on a group task aimed at examining shopping behavior and the effects of smoking deprivation on decision making. Only audio, no video
Keywords: tobacco; cigarette; male; female; smoker; non-smoker; sales; retail outlet; business activity; research activity; smoker behavior
Downloads: 14
[movies]Player's Gold Leaf User Meeting
Presentation for Player's Gold Leaf user meeting attendees by Jimmi Rembiszweski on brand management and standardization of packaging and copy message.
Keywords: tobacco; cigarette; advertising; marketing; television; brand image; smoker behavior; business activity; tobacco industry employee
Downloads: 27
[movies]BAT: Investing in Emerging Markets
Video about BAT's leaf development initiatives, its support of tobacco farmers and investment strategy in Eastern Europe and Commonwealth of Independent States.
Keywords: tobacco; cigarette; business activity; tobacco farmer; tobacco farming; tobacco leaf; international trade; export; profit; sales
Downloads: 28
[movies]Mike Scott Discussion
Smokers and non-smokers work on a group task aimed at examining shopping behavior and the effects of smoking deprivation on decision making. Only audio, no video
Keywords: tobacco; cigarette; male; female; smoker; non-smoker; sales; retail outlet; business activity; research activity; smoker behavior
Downloads: 18
[movies]The Real Issue is ... Union Jobs!
Union made video about the negative economic effects on tobacco workers and other union members of William Clinton's proposed increase in the federal excise tax to help pay for broader healthcare insurance coverage.
Keywords: tobacco; cigarette; excise tax; business activity; tobacco industry employee; political activity; grass roots lobbying
Downloads: 135
[movies]Philip Morris Impact
Videos about Philip Morris’ impact on the Richmond (VA) economy and advertising campaign targeting smokers.
Keywords: tobacco; cigarette; excise tax; business activity; sales; advertising; tobacco industry employee
Downloads: 123
[movies]Curtis H. Judge Career Pathing Introduction
Curtis Judge addresses, by videotape, employees who have been rewarded for past performance with a trip to New York City. He highlights Lorillard's recent achievements in the low yield cigarette market and tells the audience that they will be apprised of the company's plans for the future. He cautions them that being rewarded for outstanding contributions may have some unintended consequences.
Keywords: tobacco; cigarette; business activity; low yield cigarette; tar; nicotine; tobacco industry employee
Downloads: 163
[movies]Greg Stevens and Company Compilation Reel
Sample political ads by the George Stevens Company.
Keywords: tobacco; cigarette; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 35
[movies]PRP-POS Implementation Outsourcing
Training for spotters to check retailers' displays.
Keywords: tobacco; cigarette; business activity; promotions; retail outlet; advertising; marketing; product placement; sales
Downloads: 109
[movies]Doak & Shrum Metzenbaum: Bio 403, Close 404, Oppose 452, Overseas II 461, DIO 101, BIO 201 R Gephardt: Trade 103, Soul 108
Campaign spots for various political candidates.
Keywords: tobacco; cigarette; political activity; public relations; business activity; Browse by keywords in UCSF tobacco industry videos
Downloads: 27
[movies]BAT Industries: an international company
Video about the BAT Industries Group analyzes its operations in four main areas: tobacco, retailing, paper, and financial services. In French.
Keywords: tobacco; cigarette; profit; sales; business activity; international trade; export; tobacco manufacturer; tobacco processing; marketing; business organization
Downloads: 20
[movies]The World of BAT Industries
Video about structure and operations of BAT Industries.
Keywords: tobacco; cigarette; profit; sales; business activity; international trade; export; tobacco manufacturer; tobacco processing; marketing; business organization
Downloads: 27
[movies]BAT Industries: Right Around The World
Video about the structure and operations of BAT Industries.
Keywords: tobacco; cigarettes; business activity; sales; profit; tobacco industry employee; industry structure
Downloads: 37
[movies]BAT in the Developing World: Latin and South America, Kenya, and Sri Lanka
An overview of BAT operations and philanthropic projects in Brazil, Panama, Kenya, Malaysia and Sri Lanka.
Keywords: tobacco; cigarette; international trade; charitable donation; business activity; tobacco farmer; tobacco farming; government agency
Downloads: 86
[movies]Wills: Australian Tobacco Company
Video about the history and present operations of WD & HO Wills Holdings Limited, an Australian tobacco manufacturer and a subsidiary of British American Tobacco.
Keywords: tobacco; cigarette; business activity; sales; profit; marketing; tobacco manufacturer; tobacco processing; sports sponsorship; international trade
Downloads: 53
[movies]Alexander Spears address
Alexander Spears encourages employees to lobby the government against regulation.
Keywords: tobacco; cigarette; business activity; excise tax; government; tobacco industry employee; working class; economic cost
Downloads: 69
[movies]Employee survey response: “Our Journey to Success.”
Video prepared by R.J. Reynolds about the results of 1992 employee survey with commentary by Jim Johnston.
Keywords: tobacco; cigarette; tobacco industry; tobacco industry employee; business activity; industry strategy; marketing; children; youth
Downloads: 106
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